It was recently reported that Apple is investing a billion dollars in producing original movie and TV content. However, audiences shouldn’t expect Apple to deliver the next Game of Thrones or The Walking Dead, as the company has expressed that it’s only interested in making family-friendly content.
In August, it was revealed that Apple will spend $1 billion to “procure and produce original content“ over the course of a year. The amount is similar to what Amazon spent in 2013, which was its first year making its own content. Apple’s earliest attempts to produce its own content, Late Late Show spin-off Carpool Karaoke and reality show Planet of the Apps, weren’t a big success, but that was just the beginning. The company would likely spend billions more if any of their shows were to become huge hits with audiences.
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Thanks to Bloomberg, we now have details on exactly what kind of TV Apple is interested in producing. The company is reportedly looking for family-friendly material that’s appropriate for anyone with access to an Apple Store. Bloomberg writes:
The company plans to release the first few projects to everyone with an Apple device, potentially via its TV app, and top executives don’t want kids catching a stray nipple. Every show must be suitable for an Apple Store. Instead of the nudity, raw language, and violence that have become staples of many TV shows on cable or streaming services, Apple wants comedies and emotional dramas with broad appeal, such as the NBC hit ‘This Is Us,’ and family shows like ‘Amazing Stories.’
Apple Music’s Carpool Karaoke is a perfect example of the company’s goal to focus on content with “broad appeal.” Fans may recall in April when the series was delayed. Bloomberg writes that the reason for this delay was tied to uses of foul language and crude humor, which called for edits and reshoots.
The news of Apple’s interest in avoiding violence and sex in their programs conflicts with an earlier piece from The Hollywood Reporter which reported that Apple was looking at Game of Thrones and Breaking Bad as templates for their first slate of TV shows. According to Bloomberg, however, Apple is more interested in pursuing family-friendly material, at least for the time being.
This strategy makes sense, since it seems only logical for Apple to want their original content to have as much reach as possible, and making a show like Game of Thrones available to anyone could understandably upset customers.
It’s possible that if Apple’s attempts to produce family friendly shows is successful enough to warrant more funding, Apple will eventually branch out and experiment with edgier content.