A new promotional spot for Solo: A Star Wars Story in cooperation with French car manufacturer Renault France teases an exciting train heist in the film. The second of the planned Star Wars Story series of films following Gareth Edwards’ Rogue One: A Star Wars Story, the blockbuster will debut Alden Ehrenreich as the younger version of Han Solo, as he tries to find his place in the galaxy, make some new friends, and win the Millennium Falcon. Since the character is closely tied to Harrison Ford, the up-and-coming actor has a difficult task ahead of him, making this iteration of Han Solo his own.
Following a troubled production process that involved last-minute director change from directing duo Chris Lord and Phil Miller to Oscar-winning filmmaker Ron Howard – as well as extensive reshoots, so much that Howard is now credited as director – Solo is finally just a few weeks away from hitting theaters. And as its release date slowly inches near, promotional ads, posters, and tie-in pieces of merchandise are also starting to pour in.
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Renault France’s official YouTube channel released a short ad morphing some scenes from Solo with promo footage from the car company. Clocking in at one minute, the video features Chewbacca aboard a running train as the Millennium Falcon suddenly swoops in while a mother and her son drive one of the company’s latest vehicle models (apparently on their way to the theater to catch the film) watch in amazement. Check out the clip above.
It’s curious how much footage from the ad is directly lifted from the movie. But based on recent Solo trailers and spots that fans have seen thus far, the train sequence appears to be one of the bigger action set pieces of the film. Woody Harrelson’s Tobias Beckett has been spotted fending off villain Enfys Nest on top of the same Conveyex that Chewie is on. While it’s hard to gauge if the Millennium Falcon was also present during the scene (like how it is in the tie-in promo) in the end, it looks like the crew is able to get away when the vehicle eventually crashes and explodes.
Admittedly, people initially had low hopes for Solo considering the subject matter it tackles as well as the production kerfuffle that it went through last year. But Howard and his team seem to have pulled through. After all, the film’s edit is already locked than a month ahead of its release. So far, though, nothing that has been released in terms of marketing looks worrisome (bar the allegedly plagiarized character posters). In fact, if anything, the promos have done a good job of convincing people that this venture might work after all. Disney appears to be confident in the final product as they are set to premiere Solo at this year’s Cannes Film Festival.
Proof of people’s interest (and renewed faith) in the film is its box office tracking of an impressive $150 million for its three-day opening weekend. That’s about what Rogue One pocketed when it opened in 2016, but considering everything that the Solo: A Star Wars Story has gone through, that’s a pretty decent prediction. Chances are that estimates will fluctuate in the coming weeks, especially as Disney and Lucasfilm’s marketing campaigns ramp up. Nevertheless, the current projection is already a good place to start.
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Source: Renault France/YouTube