Disney CEO Robert Iger has praised Black Panther on Twitter. Marvel’s Black Panther film, it’s fair to say, has become a huge success. Ryan Coogler’s movie has delivered gargantuan box office numbers, including $235 million in domestic grosses as of Monday, having broken numerous box office records, with more likely to come. The film has also earned very positive reviews and audience scores as well, further cementing Coogler’s place as one of the great directors working today.
But in its first few days out in the world, Black Panther has shown itself as more than a popular movie. It’s meant a great deal to a lot of people, including young African-Americans seeking representation in the superheroes and royalty on screen, to those specifically enjoying the film’s strong female characters, to older fans of the Black Panther character who have been waiting for this movie or one like it for much of their lives. The film’s release is a unique phenomenon, one that’s now been commented on by the head of Disney himself.
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Iger, the Walt Disney Co.’s chairman and CEO, tweeted Tuesday about the importance of Black Panther as a film and cultural phenomenon. He includes shout-outs to not only Coogler and Marvel Studios but the film’s larger crew and cast, which includes actors Chadwick Boseman and Michael B. Jordan, as well as Oscar-winners Lupita Nyong’o and Forest Whitaker, among others. You can read through Iger’s full Twitter post below:
The world has embraced Black Panther, which has obliterated expectations, broken records & shattered myths. Powerful storytelling that
touches hearts, bridges cultures, opens minds. Grateful to @Marvelstudios, #RyanCoogler & the cast and crew. #BlackPanther #WakandaForever
— Robert Iger (@RobertIger) February 20, 2018
Iger has been Disney CEO for the entirety of the Marvel Cinematic Universe’s run, and was of course in that role at the time that Black Panther was formally greenlit in the fall of 2014. Iger’s tweet had earned 1.3 thousand retweets and 6.9 thousand likes as of Tuesday morning.
It’s perhaps not surprising that the CEO of a company would send a tweet praising one of the company’s own products. But it’s clear, at least from that message, that Iger understands why Black Panther is important, and he isn’t positioning the film as just another blockbuster that’s earned the company hundreds of millions of dollars. The true test, though, will be if Iger and Disney learn from the success of Black Panther and continue to take the larger MCU in a direction that obliterates more expectations, and continues to shatter myths.
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Source: Robert Iger