We know at least one artist set to appear on the soundtrack for Black Panther, as Kendrick Lamar has teased his involvement in a new video. Like many of Marvel’s solo heroes, Black Panther will benefit from the studio’s name and track record. But unlike characters such as Doctor Strange and Ant-Man, Black Panther has a huge following both in and out of comic circles—not to mention his role in last year’s monumentally successful Captain America: Civil War. On top of all the name recognition the character already has from comics, film, and other media, Black Panther will look and feel unlike any other superhero blockbuster.
More than just its African setting and majority black cast, Black Panther has generated tons of buzz thanks to its keenly edited trailers. And though the visuals in the teases for the film have been stunning, the music that’s accompanied them has helped to set a tone for the film while making the trailers infinitely rewatchable as pieces of promotion. So far, edits of songs from Run the Jewels and Vince Staples have headlined the two big Black Panther trailers, and there’s a good chance the tracks will appear on the soundtrack. Now, we know an even bigger name that will be a part of the film’s music.
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Kendrick Lamar‘s new video for ‘LOVE’ features a shot at 1:54 with an image teasing the rapper’s involvement in the Black Panther soundtrack. In all likelihood, the song and video could be the next thing released by the artist, possibly alongside a new trailer for the film.
Like Thor: Ragnarok‘s usage of Led Zeppelin’s ‘Immigrant Song,’ the music from the Black Panther trailers has helped make the videos memorable beyond just the teases for the film. Lamar’s involvement, however, is something of a different order considering the artist’s critical acclaim and growing star status. And with less than two months to go before Black Panther hits theaters, there’s a good chance one final trailer will land that could just feature Lamar’s song.
Outside of a new trailer, there’s the chance that the final promotional push for Black Panther will forego a traditional tease for the film and use Lamar’s video for his soundtrack entry as marketing. Movie soundtracks are hardly in their heyday anymore and it’s rare to see blockbusters and music videos cross-promote they way they used to. The practice isn’t unheard of for comic book films, however, as Suicide Squad (and Jared Leto’s Joker) factored heavily into the video for Skrillex and Rick Ross’ ‘Purple Lamborghini’ from the movie’s soundtrack.
Black Panther is tracking for a big opening already, and it’s clear that the film will have appeal far outside the typical superhero audience. Marvel wisely used hip-hop to help promote new issues of Ta-Nahesi Coates’ run on Black Panther in the comics, so it’s fitting the film is trying a similar tactic. With any luck, this merger of two massive realms of pop culture will help make Black Panther Marvel’s biggest solo debut so far.
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Source: Kendrick Lamar