Universal announced that Blumhouse Productions’ Truth or Dare has moved its release date up two weeks. It’s getting harder and harder to doubt Blumhouse in the midst of its recent hot streak, as the studio continues to churn out high-quality, original films on economical budgets. The return on investment has been tremendous for recent hits like Split, Happy Death Day, and especially Jordan Peele’s Get Out. Most recently, Insidious: The Last Key has grossed over $54 million worldwide on a $10 million budget in just its first week of release.
Truth or Dare aims to deliver another unique take on the horror genre for Blumhouse, putting a sinister twist on the otherwise harmlessly mischievous game. Starring Lucy Hale (Scream 4) and directed by Jeff Wadlow (Kick-Ass 2), the movie follows a group of friends who soon find themselves escaping a mysterious evil force that kills those who lie or fail to complete a dare – or even refuse to play altogether.
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Now, eager fans will be able to see the movie two weeks earlier than expected. Universal announced in a new press release on Thursday that Truth or Dare’s release date has been moved up exactly two weeks from April 27 to the much more appropriate April 13. The release didn’t expound upon any reasons for the date change, other than the fact that it’s Friday the 13th. It remains to be seen what the movie’s new release date means about how the studio really feels about it, but it will certainly have less competition than before – especially as it moves further away from the May 4 release date of Avengers: Infinity War.
Originally planned to come out on the same day as Lionsgate’s Traffik, Truth or Dare will instead come out a week before hotly anticipated releases like Rampage, and Super Troopers 2, and Cloverfield 3. The latter film would represent direct competition for the movie, but Truth or Dare will have gotten a one-week head start.
The official trailer for Truth or Dare teases a demonic presence that overtakes the characters, forcing them into a creepy Joker-like grin. The seemingly accidental nature of one character’s death seems reminiscent of the Final Destination movies. Based on what we’ve seen, the movie has a chance to be another subversive entry into the Blumhouse canon for producer Jason Blum – and another profitable product at the box office.
Truth or Dare’s writing team of Jillian Jacobs and Michael Reisz (Shadowhunters) are making their feature film debuts as co-scribes, making them quite unproven. Wadlow also has something to prove after both Kick-Ass 2 and his last effort, True Memoirs of an International Assassin, fell flat with critics. But there’s really only one name that matters with this production, and that’s Blumhouse. Truth or Dare appears to have such a unique concept that it has a chance to be another hit.
More: Blumhouse’s Truth or Dare Trailer Plays a Deadly Game